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Our matcha is sourced from a lush valley at the southernmost tip of the Japanese island chain. It is the furthest distance from environmental toxins and neighbors with Okinawa home to some of the longest living people on Earth. The source of our matcha is more pristine and untouched than any other. Legend has it that the SUN GODDESS Amaterasu appeared at a volcano within sight of this tea garden and blessed the region and its people with good health Why is organic matcha important? Most Japanese farms are not organic and tend to be situated close to each other. When one farm uses chemical herbicides or pesticides, wind carries these chemicals to adjacent farms causing 'pesticide drift.' That's why the volume of organic tea produced in Japan is extremely low compared to China. Just because a matcha is labeled as 'ceremonial grade' doesn't necessarily mean it's the healthiest matcha for you. There are no clearly defined standards or guidelines for what constitutes 'ceremonial grade' and most are not organic. If you are drinking matcha for health benefits, you're likely to drink it every day and should find as pure a source as possible. The daily consumption of toxins can lead to longterm health risks.